Two toy companies have teamed up to make a spinning top which can keep on rotating for more than a day.
Fearless Toys (Israel) and Breaking Toys Ltd (USA) have broken the record for the Longest-running mechanical spinning top (prototype), with a head-turning record time of 27 hours 9 minutes and 24 seconds.
The record was broken in Tel Aviv, Israel, on 19 June 2018.
Nimrod Back, who works for Fearless Toys, was also awarded the record title.
Nimrod explained that the motorised spinning top’s long-lasting spin is due to its small size and the fact it consumes only a small amount of energy.
Though the record attempt was stopped at just over 27 hours, Nimrod claims the spinning top can rotate for up to 30 hours.
"Our main goal was to amaze people and show that we can do what was considered impossible before" explained Nimrod.
The attempt started at 17:55.00 on 18 June 2018 and ended at 21:04.24 the following day.
They managed almost three more hours than the current record holder for the Longest running mechanical spinning top, which is held by TOSY Robotics JSC (Vietnam) with a time of 24 hours 35 minutes 15 seconds.